Duration of a visit is very important
A visit usually lasts around 30 seconds. That is a really small amount of time, considering how websites can be elaborate and can have a lot of content. All websites have a certain goal which cannot usually be achieved if visitors stay on a page for 30 seconds. That goal can be a purchase, membership subscription, survey, filling out forms, etc.

Design of a website plays the crucial role in achieving longer average visit duration.
High quality content is not the only thing important for duration of visits. The way that content is presented, and the way the site in general is designed gets you there. There are several different methods that can help to increase visit duration.

Content interlinking
When publishing any content on your website, it is important to include at least a couple of links that lead to a post with similar topic. The best thing about interlinks is that visitors do not have to look for them. They are right in front of them, waiting to be clicked.

Proper tagging
Tagging can be done in different ways. Some people like to use vague, one-word tags, such as jeans, shirts, shoes. Other people like to use multi-word tags, such as high fashion jeans, sleeveless shirts and leather shoes. Both types of tagging are considered alright, as long as they provide the visitors what they are looking for and make them stay a little bit longer.

Providing post metadata
At the beginning or at the end of a post, metadata can sometimes be found. It consists of the post’s different categories and tags. It can be very good to have it because it can persuade visitors to find out more about a certain topic, and therefore stay longer on the website.

Advantages of sidebars and footers
Most websites have at least one sidebar and a footer. Taking advantage of that space is important. For example, it can be filled with links to most important pages, so that the visitors who are new to you page can get around quickly and without any obstacles.

Easy navigation and high usability
Websites that are easy to navigate, and which are tailored to visitors’ needs are more likely to attract and re-attract visitors.

Esthetic appeal
A high quality designed website has to be pleasant to the visitor’s eyes. This means that content has to be visible, eye catching and understandable throughout the website. It is very important to show visitors what is where and some sort of color coding is always welcome. That way visitor can never get lost, he can stay longer on the website, and possibly come back again later.

Search engine optimization (SEO)
SEO is a process that increases your website’s visibility when it comes to search engines, such as Google or Bing. When people use these engines, they rarely browse through more than a couple of pages with results. So, it is in your best interest that your website appears as closest to the top as possible. To achieve that, you should edit the existing content, include more backlinks (or inbound links), which are those links that your website receives from other websites. This can improve popularity or importance of your webpage. Search engine optimization takes a considerable amount of time, but it is worth it. It generates more traffic, puts your site higher in search engine results, and boosts its overall quality.

Promotion via social media
Another great way to promote your website is through social media. Facebook pages, You Tube videos, Tweeting, Google Plus, etc. Many people have abandoned mailing lists, and are now focused on this type of advertising. People can easily follow your posts and recommend your pages to others as well.

Blogging and forum posting
You can start a separate blog in which you can promote you website or online business. This is very popular nowadays, since blogs are easy to set up and their content can be highly indexed by search engines. Forums are also great places for promoting your website. You should find forums that are thematically connected to your website. Then create an account and post away. Having the account usually allows you to write a signature. Your forum posts and a signature with the link to your website can accumulate quite a lot of traffic.

Writing articles on your website
Writing SEO friendly articles for your website can result in great repeat traffic. Those articles should be informative, they should have pictures or photos, and you should update your website with new articles on a daily basis, or at least once a week. When you make a social media page for your website, you can post those articles there too, and accumulate even more traffic.

Paid advertising and pay-per-click ads
Buying ads is a really good way to promote yourself, although many people prefer pay-per-click ads. PPC is an advertising model in which you get paid whenever a person clicks on your ad and it is a good one. But paying for advertising also has its advantages. You should carefully choose where you want you website’s banner to appear. Those pages are supposed to be popular and relevant. You can also buy an ad space directly from other websites on which you want your banner to be.

It is hard to make money from your website without promoting it, especially if you own an online store. Following there steps can help you a lot and maybe you will be rewarded with a constant traffic flow.

Big pictures and clear navigation is a guarantee that visitors will find everything they need in a non frustrating way and while surfing the web they may also enjoy a vivid visual experience in this clean design.

Visit this awesome website George’s Hairdressing.

Standardization is the first move
When building a website, the first thing to keep in mind is that you have to know who your users are. Whether your website is about retail, tourism, stock market or something else, a clearly defined profile of visitors is one of the most important aspects you should focus on. Once you know who your target audience is, you can adjust the content, avoid redundant data and provide significant information which will makes your website relevant.

Consistency is the basis of a quality website
Having consistent features on each part of your website is crucial because it makes the visitor remembers it better. Navigation through such site is easier since all basic, important information is always in the same place. The name of the website or what it represents should also be present on every page. Design elements have to be consistent too. They can vary in certain details, but it should be evident that they are parts of a whole.

Text and content must be easy to read
Attention span of website users is relatively short. Many people do not have much time on their hands while searching for information, so the website content has to be easily readable, with short and concise sentences and paragraphs that employ just enough of relevant information to keep them interested.

Using hyperlinks for additional content inside a paragraph is a very good idea. It provides extra text if users feel like reading more about a particular topic. A so called breadcrumbs trail is useful too because it makes users know exactly where they are and how they got there (e.g. Home> News> Science> Medicine and Health). With the trail, they will never get lost and they will always know precisely where they are.

Visual strategy can replace redundant text
Having relatively small sized photos, graphs or charts improves download time of a website. If they are supported by an explaining text, they can be a valuable tool in making visitors interested. They also reduce the amount of text throughout the website. Although visual assistance is generally good, you should avoid stock photos and meaningless visuals.

Result of a high quality website is high usability and many visitors who keep coming back. It has cleverly divided sections and contains only the most important information. This makes it easily readable and therefore memorable.

Information travels at the speed of click
The road to a successful business is not an easy one and having an up-to-date website increases your chances to be among the best. In this age of virtual media, where information travels at the speed of click, one must seize the opportunity the Internet provides. Taking in consideration the amount of traffic on the Internet, a quality website is one of the most powerful tools that enable you to get your product “out there”. Easy access, relative affordability and constant flow of visitors make websites the best medium for advertising your products.

Benefits of owning a website
There are many benefits of owning a website. It is not only about being present on the World Wide Web and having your company’s or product’s name on a website. Especially if it does not provide enough information about what it concerns or if it is not taken care of properly. Quality online marketing demands a certain amount of work, time, energy and effort. Once your website meets the criteria needed for you and the visitors to be satisfied, it is only a matter of time before you start noticing the advantages of online presence.

The greatest benefit of a high quality website is that it puts you in a position in which you are able to find many customers that you would not ordinarily be able to reach. The Internet’s omnipresence is evident, and web product research, online shopping or even online directions have become a daily routine for many people. Those people prefer using the Internet over the outdated physical yellow pages, maps or endless telephone calls and walking or driving great distances just to make sure that they would get what they wanted.

Traffic increases
Another great advantage of a high quality website is that it can appear on various search engines, giving you the opportunity to accumulate very high traffic. If the website is good, traffic increases, your page can be recommended or shared on many social networks that are also gaining more and more relevance in online marketing each day. It is important for your website to be polished, competently designed and easily accessible, just as a carefully written and polished resume is important for getting a job.

Therefore, it is essential for your website to reflect what your product is or what your company focuses on, as well as what the main qualities and advantages of your product or services are, so the visitor gets a clear picture of what you do, sell, provide or stand for. With a website like that there is a very good chance you will stand out in a crowd of equally motivated but less organized or appealing rivals.

Web analytics offer insightful information about the performance of your marketing initiatives and whether it is yielding the kind of results expected by you. Web analysis can be undertaken for your website, your marketing collaterals, landing pages, social media as well as yours mail campaigns.

Things to remember as you begin analyzing your web
There is a few things to remember when you begin analyzing your we. First you should identify what questions you want answered when reviewing your web analytics. Then, look at the metrics that matters for the growth of your business – unique visitors or traffic sources or conversions and so on. Also, you should review and analyze on an on-going basis. Compare past results with current and take action to optimize your marketing initiatives based on the analysis.

What to look for in your web analysis
The things you should look for in your web analysis is to identify which page gets the most views. Then identify which landing pages work the best and identify the traffic sources that drive traffic to your web site. Also what you should do is measure your conversion goals. Use the information you get from your web analytics to guide your online business decisions and to improve your web site’s visibility.

Which metrics should I be tracking in my inbound marketing?
This is one of the top questions we hear from busy marketing managers and business owners who must often navigate the world of marketing analytics entirely on their own.

Analytics programs can give marketers amazing insight into their marketing campaigns, but this wealth of data comes with a cost. There’s just so much information – and so many possible combinations of metrics and reports to track – that many marketers get overwhelmed trying to make sense of it all.

Adding to the challenge, companies often use several programs that report marketing metrics, such as a web analytics package, a blogging platform, email marketing software, paid search advertising platforms, and social media monitoring services. This means the data from one program often has to be analyzed along side data from another platform to track campaign results all the way to sales.

But don’t let data overload stop you from using analytics to improve your marketing effectiveness: there are a handful of crucial metrics you can start using immediately to analyze and optimize you marketing strategy today. This is also a part in which we can help you. You can relay on ActinWeb to provide you an optimized marketing service along with the analytics data required to continue your business. Contact Actin web marketing today.

UX for the web is different form the business user experience in few ways. Working in the web, we call content consumers Users. UX designers are part of the design process. They participate in the beginning stages of design, sometimes even throughout the life of the project. UX designers can have a focus/specialty in Usability, Design, Information Architecture, or Software Development.

Market and target audience
User personas help us define who is using the site (market audience) and who want to use the site (target audience). We create a personality based on ages, culture, usage patterns and communities. We can then do research to help support who these users are and what they will do on the site. After creating User personas we can develop a user matrix to better understand actions each user will perform on the site. So we focus on the common functionality across all users: Create login, Purchase online, Save Purchases, View Past Purchases, Personalize Products, Send e-mails, Make calls..

Sitemap create an overall map of pages and paths that will occur within the website. We focus on trying to cover as much of the pages and paths that the user will interact with. Using the sitemap, we will begin to help suggest or define an interaction model.

Using personas and the user matrix we help determine an user’s specific path on the site. User Scenarios help map out this detailed functionality in actual pages and process. User Scenarios show more detail as compared to the sitemap. Wireframes help us figure out placement, size and location of page elements. Wireframes show basic layout that expresses a visual interpretation of the interaction model. We strip out any design or formatting. Focus should be on the layout.

Now that we have a web site or a prototype we use the user personas that we created to find real users that match those archetypes. Real users will tell us whether or not the functionality works or need improvement.

Web design
Another dimension of UX Design, as it related to the field of web design, is the historical one. As professional web design has evolved, and roles and responsibilities have advanced and divided, the professional web design community has had to find ways to differentiate itself from so many entering the field as amateurs, claiming the Web Designer moniker, and as web software programs began to democratize web production.

We develop a lot of e-commerce sites and implement UX to ensure sales. Far too often we find businesses have an assumption that just because they have a shopping cart people will buy. Not the case, one needs to have their design governed for UX. It’s proven through conversions that UX design will always guide a user which initiates sales.

Contact Actin web marketing today for UX design for your business website.

Increases the credibility of your brand
The biggest benefit of a well executed search engine optimisation campaign is that it increases the credibility of your brand by increasing brand awareness and establishing you as an efficient business. The ranking of your website increases and subsequently, the visibility of your website increases. In today’s business world, the more visible a brand is, more is the credibility attached to it and higher is the customer patronage it enjoys.

Increases volume of target traffic
A good SEO campaign does not take a shot in the dark. In other words, the intention here is not to simply bring in huge volumes of traffic that might not convert at all. A good SEO campaign should improve the conversion rate in addition to steadily increasing traffic volume. This happens when the SEO efforts are targeted at certain channels, groups and communities that are frequented by a larger percentage of your target customers.

Increases traffic without much increase in costs
An SEO service that you hire does not charge you based on the increase in traffic volume or growth of business. The fee is usually fixed, unlike PPC campaigns where you have to pay for every click that your ad receives. In the long run, SEO turns out to be more cost effective while steadily increasing your clientele and enhancing your brand value.

Good ROI for the website
SEO ensures that your investment in a website is leveraged to the maximum while also delivering increased returns on investment (ROI). A good search engine optimisation campaign ensures that your website turns into a business generating platform rather than being confined to an information dispersing source. For example, with a targeted SEO campaign, you get to see more inbound links, target visitors and stronger relationships. All these elements are extremely necessary for the growth of your business.

The importance of a professional SEO service
With the constantly evolving search engine algorithms, SEO is becoming more and more complicated. A professional service, with its knowledge about the existing trends and demands of the industry, can get you higher returns while keeping the costs within your budget.
Furthermore, the results are seen faster because professionals choose the right channels and target the right places. Therefore, hiring a professional for the job is as important as a good SEO campaign itself.

Contact Actin web marketing today for a targeted SEO campaign for your business website.

The shop has a one page checkout allowing “guest checkouts” – by making the purchase process easier and faster, studies have shown that website visitors are more likely to finish their purchase, thus increasing sales.

Vertical navigation invites you into a vivid world of this precious time machines. Web site is optimized in every way with special accent on the SEO features which are a today’s musts have for every online merchandiser. Whether you like old and valuable or modern and designer watches, this pages will show you many worlds of clocks with no effort in browsing products.

When you visit AMS clocks be sure to have a spare time on your side, because this page will surely take into its magical world of clocks for a long period. All this is possible with clean design, large pictures and simple one page check out for a great shopping experience.

The methods used in lead generation are varied and include tracking visits to webpages, organic search engine results, demographic stats, cold calls, list purchases, referrals, telemarketing and advertisements. Generally the quality of the lead is determined by the likelihood of it generating a sale in the hands of a skilled salesperson. Leads generation can be used for other means also, like construction of personal business lists, sending e-mails and other information through the Internet to promote a new product or service, expanding reward programs, or increasing traffic to websites and other online service providers. The main goal however remains winning and increasing the loyalty of customers.

When looking at the lead generation market businesses need to select the type of lead they are interested in working with. There are two main types of leads: Sales and Marketing.

Each type of lead tends to work best for specific businesses or services. If you are working in leads generation you will want to angle your services along the same routes. Sales leads are based mostly in demographic stats culled from FICO scores, income, age, HHI, and other similar sources. They can be resold many times and typically are used by banking and insurance services. Marketing leads are usually culled through advertisements or other means to be brand specific. As such leads of this type are only sold one time.

Online leads generation for sales leads are commonly sold in either price per thousand, price per click, or price per action methods. These typically take the form of banner ads or direct response advertising. Each method has bonuses and drawbacks, with the price per action being perhaps the method generating the highest quality leads. Because they have higher success rates businesses pay more for them. Price per thousand means paying per post, even if the ad is blocked so that the target audience does not see it. Price per click is prone to fraud and bots that typically increases profit for the provider at the expense of the business buying the ads.

Not all leads generation need be expensive. There are several free ways to use the Internet for lead generation. Among these that should be noted are search engine optimization which increases organic leads from Internet users searching for specific products or services, viral videos, images, info graphics, and Internet memes, social network promotions, forums, and article archives. All these forms of lead generation cost nothing but time to turn a profit and raise customer awareness of new products and services. These paid methods work hand in hand to raise consumer loyalty to a brand. If you want to know more, feel free to contact us.